Oreos: America’s favorite, surprisingly vegan, dunkable cookie. This five series interactive campaign brings the viewer a little splash of fun, just like eating an Oreo does. By interacting with the spinner, limited edition flavors are revealed, paired with a simple illustration to represent the flavor. As the Oreo is pulled upwards from the single flavor ads, a flavor profile is revealed. The lack of text allows the viewer to relate the image to their own understanding and memory of the flavor.
Collaboration with Sam Fischer / Sliver ADDY